Technology profile · Managed partner
Equativ
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- Pricing model
- Not disclosed
- Category
- SSP & Ad Supply
- Engagement type
- Managed partner
- HQ
- France
Full Detail is adding: Case study evidence notes (5)
What it is
Vertically integrated, independent ad tech platform spanning ad serving, SSP, DSP-side buyer tools, curation (Maestro by Equativ), creative ad enhancements, retail media, and agentic AI (a Media Planning Agent and MCP Server). Serves advertisers, publishers and retailers from one stack rather than separate acquired point solutions operating under different brands, following its 2022 consolidation of Smart AdServer, LiquidM and DynAdmic under the single Equativ name.
Funding & ownership
Private, private-equity backed. Majority shareholder is Bridgepoint Group since February 2023.
Private company, no stock ticker or market cap applies. Revenue figures above are self-reported (net recurring revenue, not audited public financials) and should be treated as vendor-disclosed rather than independently verified.
More detail ↗Last checked 7 Sept 2026
For context only, not financial advice. Private funding data is self-reported or third-party compiled and may be incomplete.
Rating dimensions · Managed partner
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- Scale across markets
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- Reporting quality
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Product architecture
- 01For Advertisers: AI-driven technology (agentic solutions), campaign curation, creative ad enhancements, media services, and sustainability-focused offerings (GreenPMPs).
- 02For Publishers: revenue optimization (Monetization/SSP) and expanded CTV reach, positioned as an all-in-one independent partner rather than a single-product vendor.
- 03For Retailers: Retail Media solutions spanning on-site and off-site inventory, including an ad gallery product, following the 2024 Kamino Retail acquisition.
- 04Agentic Solutions: an Agentic Suite (Media Planning Agent, launched December 2025, vendor-stated to cut campaign planning time by up to 40%) and an MCP Server, positioned under a single Agentic Solutions umbrella distinct from the core buy/sell platform.
- 05Maestro by Equativ: the named curation product, vendor-stated 30,000+ deals created and a 5/5 rating in Forrester's SSP Wave for Curation, Audience Extension and Inventory Quality (2024), which is a named third-party analyst evaluation rather than a purely self-reported score.
Distinctive asset
One of the few remaining large, genuinely independent, vertically integrated ad tech companies (ad server plus SSP plus DSP-side tools plus curation) not owned by a DSP, holding company, or measurement conglomerate, positioned explicitly by Equativ itself as an alternative to walled gardens (GAFAM). GreenPMPs, its named sustainability product, has vendor-stated reach of 50 billion+ impressions delivered and 14,000+ brands using it, and has independently-judged industry award wins (Digiday Technology Awards, AdExchanger Awards, Performance Marketing World) rather than being a self-graded claim alone.
Market coverage
Vendor-stated: operates in the US, Europe, Latin America and Asia per Wikipedia and Equativ's own 2023 investment press release, which specifically notes the US already represented 40% of revenue as of that announcement. Management team split across Paris, New York and London per Wikipedia; 800+ employees as of 2025 per Wikipedia, versus close to 500 at the 2022 rebrand, roughly 60% headcount growth in three years.
Case studies
Allen Media
10x revenue growth and 6x fill rate growth.
Named publisher partner, dated March 2026; large multiples warrant checking the starting base before repeating externally.
Vendor-reported, not independently verified
Renault Group, OMD and Utiq
Unlocked over 25% incremental reach in a post-cookie environment.
Client (Renault Group), agency (OMD) and identity/consent partner (Utiq) all named directly, dated February 2026.
Vendor-reported, not independently verified
A US chain, geo-personalized creatives
Over 472,000 store visits driven via localized ads.
Retailer anonymized by Equativ itself as a US chain rather than named; the store-visit figure is an absolute count rather than a percentage, a different and arguably more verifiable evidence type.
Vendor-reported, not independently verified
US law firm, Story Ads and curation
2.6% click-through rate.
Client anonymized as a US law firm; CTR given as an absolute figure rather than a lift/uplift percentage, so no baseline comparison is implied.
Vendor-reported, not independently verified
Amnet, for a leading food brand
96% video completion rate (VCR) used to maximize brand awareness.
Agency (Amnet) named, end brand anonymized as a leading food brand, dated July 2022, one of the older case studies still listed on Equativ's current site.
Vendor-reported, not independently verified
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