Technology profile · Managed partner
AppsFlyer
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- Pricing model
- Not disclosed
- Category
- Measurement, Attribution & Intelligence
- Engagement type
- Managed partner
- HQ
- United States
Full Detail is adding: Case study evidence notes (4)
What it is
Independent mobile measurement partner (MMP) and marketing analytics cloud spanning four suites: Measurement (mobile, web, CTV and PC/console attribution, incrementality, fraud protection, creative and product analytics), Deep Linking (web-to-app, QR-to-app, email/text/referral/social-to-app, deferred deep linking), Data Collaboration (data management, audience activation, retail media measurement, data clean room), and Agentic AI (Agent Hub, MCP, AI Assistant).
Funding & ownership
Private, venture and strategic-investor backed. Currently pursuing an IPO after a Series E round exceeding 1 billion dollars.
Still private with no stock ticker; ARR reported to have surpassed 500 million dollars per InvestGame (2026), up from a disclosed 150 million dollars in 2019 and 200 million dollars in 2020, roughly 2.5x growth in six years. An IPO has been publicly signaled but not filed or dated as of this write, worth re-checking before describing AppsFlyer as public.
More detail ↗Last checked 8 Sept 2026
For context only, not financial advice. Private funding data is self-reported or third-party compiled and may be incomplete.
Rating dimensions · Managed partner
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Product architecture
- 01Measurement Suite: Mobile Attribution, Web Attribution, CTV Attribution, PC and Console Attribution, Cross-Platform Measurement, ROI Measurement, Marketing Analytics, Incrementality, Creative Optimization, Audience Segmentation, Fraud Protection, and Product Analytics, named as twelve distinct sub-products in AppsFlyer's own site navigation.
- 02Deep Linking Suite: Web-to-App, QR-to-App, Email-to-App, Text-to-App, Referral-to-App, Social-to-App, Deferred Deep Linking, and Link Management.
- 03Data Collaboration Suite: Data Management, Audience Activation, Retail Media Measurement, Signal Hub, and Data Clean Room, positioned as turning first-party data into retail media revenue and privacy-preserving partnership activation.
- 04Agentic AI Suite: Agent Hub, MCP (Model Context Protocol support), and AI Assistant, a newer product line positioned around autonomous execution rather than dashboards and manual analysis alone.
- 05Signal governance layer: described on AppsFlyer's homepage as validated, fraud-filtered, standardized signals with traceable lineage and auditability, positioned as the foundation that both the measurement and agentic AI products are built on rather than a separate product itself.
Distinctive asset
Positioned explicitly around independence and neutrality, i.e. not owned by any single ad network or walled garden, which the company argues (and its recent Series E investors publicly endorsed) matters more as AI-driven bidding and optimization systems depend on trustworthy, non-self-interested signal sources. IDC MarketScape names AppsFlyer a leader in Data Clean Room technology (named third-party analyst evaluation) and Forrester's Total Economic Impact research is cited for a 207% ROI / under-six-month payback figure, both stronger evidence tiers than a purely self-reported claim, though the underlying Forrester study itself was not independently pulled and reviewed here.
Market coverage
Vendor-stated: 15,000+ brands (2026). Prior-year disclosures show 12,000 brands (2020) and 8,000 partners in the ecosystem (2020), suggesting steady growth in adoption; offices historically spanned the US, Europe, Latin America and Asia (18 global offices as of the 2020 Series D, including Bangalore, Bangkok, Beijing, Berlin, Buenos Aires, London, Kyiv, New York, San Francisco, Seoul and Tokyo per contemporaneous press coverage) though a current office count was not published on the pages reviewed.
Case studies
Albertsons
113% increase in marketing-driven app traffic, and a 12% increase in monthly active users (MAU).
Named client (Albertsons, a major US grocery retailer), headline stats only; full case study page not independently opened and reviewed.
Vendor-reported, not independently verified
Sweetgreen
17% increase in marketing ROI, and 1.2 million events measured monthly.
Named client (Sweetgreen); the events-measured figure is a volume/scale metric rather than a performance lift, a different and more directly verifiable evidence type than a percentage claim.
Vendor-reported, not independently verified
Wolt (Wolt Ads)
32% revenue uplift and 4X ROAS.
Named client (Wolt, the delivery platform, specifically its Wolt Ads retail media business); headline stats only, full case study not independently reviewed.
Vendor-reported, not independently verified
Ace Games
52% growth in click-through rate for user-generated creative ads, and 80% of ad creatives now classified as successful.
Named client (Ace Games); tied specifically to AppsFlyer's Creative Optimization product within the Measurement Suite rather than attribution alone.
Vendor-reported, not independently verified
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