Section 02 — MarTech Library
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Category
Measurement, Attribution & Intelligence
Measurement, Attribution & Intelligence
Measurement, Attribution & Intelligence
Engagement type
Managed partner
Managed partner
Managed partner
Pricing model
Not disclosed
Not disclosed
Not disclosed
Market coverage
Vendor-stated: 15,000+ brands (2026). Prior-year disclosures show 12,000 brands (2020) and 8,000 partners in the ecosystem (2020), suggesting steady growth in adoption; offices historically spanned the US, Europe, Latin America and Asia (18 global offices as of the 2020 Series D, including Bangalore, Bangkok, Beijing, Berlin, Buenos Aires, London, Kyiv, New York, San Francisco, Seoul and Tokyo per contemporaneous press coverage) though a current office count was not published on the pages reviewed.
Vendor-stated: 50,000+ apps used one or more Adjust solutions as of an October 2021 figure (sp-edge.com); a 2021-era figure (AdExchanger, pre-acquisition) cites 16 offices worldwide and 500+ employees. No current, post-acquisition office or customer count was found on the pages reviewed, so these figures should be treated as dated rather than current.
Vendor-stated: processes 10+ billion events daily; claims the largest SDK library for streaming apps across smart TVs, streaming sticks/boxes and gaming consoles. No country-by-country office or customer breakdown was published on the pages reviewed. HQ in Sandpoint, Idaho, a notably non-major-metro location for a company of this scale in the ad tech sector.
Product architecture
Case studies
Albertsons
113% increase in marketing-driven app traffic, and a 12% increase in monthly active users (MAU).
Vendor-reported, not independently verified
Sweetgreen
17% increase in marketing ROI, and 1.2 million events measured monthly.
Vendor-reported, not independently verified
Random Logic Games (mobile gaming, Birmingham, Alabama, founded 2013, Trivia/Word category)
Deprecated its internal Business Intelligence tool entirely and reduced measurement operational costs by 40% after switching to Adjust's Datascape analytics platform.
Vendor-reported, not independently verified
Starcom (agency), QSR CTV campaign
20 million+ CTV impressions attributed via view-through attribution for a QSR (quick-service restaurant) CTV campaign.
Vendor-reported, not independently verified
Unnamed "Key Search Partner" (referred to only by category, not named)
Kochava's unified measurement framework identified and fixed a 368% overattribution issue tied to the search partner; over the following 12 months, the client saw a 41% reduction in Cost Per Acquisition, 103% subscription growth, and a 93% increase in ad spend (implying confidence to scale spend after the fix).
Vendor-reported, not independently verified
Partner ecosystem
None listed
None listed
15 named partners
Practitioner reviews
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