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Technology profile · Managed partner

LiveRamp

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Pricing model
Not disclosed
Category
Identity & Data Infrastructure
Engagement type
Managed partner
HQ
United States
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SummaryFull Detail

Full Detail is adding: Case study evidence notes (1)

What it is

Data collaboration and identity resolution platform built around RampID, an interoperable identifier connecting first-, second- and third-party data across platforms, clouds and channels. Core capabilities: identity resolution and translation, segmentation and activation, a data marketplace, enrichment, data monetization, clean room technology, and a conversion program (CAPI-style conversion APIs). Vendor-stated: 500+ global technology and data partners, 600+ top advertisers and brands in its monetization ecosystem, and reach into destinations including Disney, Hulu, Pinterest, Snap, Spotify, Netflix and TikTok.

Financial standing

RAMP

NYSE

Publicly traded

Currently publicly traded (NYSE: RAMP); under a signed, not-yet-closed agreement to be acquired by Publicis Groupe

Market cap intentionally not stored as a static figure since the pending acquisition means the share price is now anchored near the deal price (38.50 dollars/share) rather than trading purely on fundamentals. Use the Google Finance link for a current quote, and check whether the Publicis deal has closed before describing LiveRamp as independent or as a Publicis subsidiary.

For context only, not financial advice. Figures move daily, check the linked source for current data.

Rating dimensions · Managed partner

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Product architecture

  • 01Live/Identity: Identity Resolution and Translation (unifying fragmented customer data across platforms) and a First-Party Identity Engine (resolves and unifies first-party data within hours).
  • 02Live/Connectivity: Segmentation and Activation, and Addressability and Connectivity, vendor-described as the largest network of authenticated audiences and partners.
  • 03Live/Access: Data Marketplace (third-party data), Enrichment (appending data to complete profiles), and Data Monetization (LiveRamp's own global ecosystem of 600+ advertisers and brands for data sellers).
  • 04Live/Insights: Clean Rooms (collaborative data analysis without raw data exchange) and a Conversion Program (conversion APIs for campaign performance optimization).
  • 05Agentic AI Orchestration: listed as an enterprise-level platform feature in LiveRamp's own navigation, positioned alongside cloud-ready solutions, RampID-powered connections, and data governance as core infrastructure rather than a bolt-on.

Distinctive asset

RampID is one of the most widely adopted independent identity connectors in the industry, cited at a 99.5% match rate score on full PII with complete address data per LiveRamp's own explainer. LiveRamp has been independently recognized by IDC as a Leader in the 2025 IDC MarketScape for Worldwide Data Clean Room Technology, a named third-party analyst evaluation rather than a purely vendor-reported claim. Its history running as a standalone, non-media-owning, non-agency-owned identity layer (deliberately spun out from Acxiom's media services business in 2018 specifically to be neutral) is a distinctive positioning point now complicated by the pending Publicis acquisition.

Market coverage

Vendor-stated offices in the United States, Europe, Australia, and Asia; simple Wikipedia specifically names UK, France, Australia, China, Japan and Singapore as international office locations, alongside US offices in San Francisco (HQ), Little Rock AR (Acxiom legacy), New York, Seattle, Boston, Phoenix and Philadelphia. Headcount was approximately 750 at the 2018 rebrand and 3,380 as of a 2020 figure cited on Wikipedia; no more current headcount figure was found on LiveRamp's current site.

Case studies

Whirlpool (KitchenAid direct-to-consumer business)

5x greater reach to addressable audiences after connecting first-party data via RampID, and removed over 200,000 duplicated audience records.

Named client (Whirlpool/KitchenAid), named executive quoted (Kellie Jones, Director, KitchenAid Small Appliances D2C and Digital Marketing), and a named third-party data partner used in the enrichment (Circana). Result led to reduced acquisition costs and more efficient media spend per the case study, though those secondary claims were not separately quantified.

Vendor-reported, not independently verified

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