Technology profile · Managed partner

Kochava

Name: Kochava
Brand: Kochava

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Pricing model: Not disclosed
Category: Measurement, Attribution & Intelligence
Engagement type: Managed partner
HQ: United States

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Summary Full Detail

Full Detail is adding: Partner ecosystem (15) · Case study evidence notes (2)

What it is

Omnichannel measurement and attribution platform combining mobile measurement partner (MMP) services with marketing mix modeling, deep linking, fraud prevention, and a Supply Performance System for publishers (Atlas Performance). Vendor-stated: processes 10+ billion events daily across mobile, web, CTV, out-of-home and offline channels within a single attribution engine, and offers Free App Analytics for early-stage apps alongside its full paid platform.

Funding & ownership

Privately held

Private, founder-led (CEO Charles Manning)

No stock ticker or market cap applies; Kochava is privately held with no disclosed valuation or funding total found in sources reviewed. This gap itself is notable relative to AppsFlyer and Adjust, both of which have well-documented funding/valuation histories.

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Last checked 8 Sept 2026

For context only, not financial advice. Private funding data is self-reported or third-party compiled and may be incomplete.

Rating dimensions · Managed partner

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Product architecture

01Measurement & Attribution: Omnichannel App Attribution, iOS/SKAdNetwork Solutions, Cost Tracking, Total LTV, OTT and Connected TV, OOH and DOOH, Linear and Advanced TV, and Web Measurement, spanning far beyond mobile-only attribution.
02Marketing Mix Modeling: Always-On Incremental Measurement (AIM), positioned by Kochava as continuously updated (daily/weekly) rather than the traditional MMM model requiring months of historical data and manual refresh cycles.
03Atlas Performance: described as the industry's first Supply Performance System, built for premium publishers and platforms to deliver, optimize and transparently report outcomes rather than raw impressions; includes Measurable Extension and Publisher Insights sub-products.
04StationOne: an Integrative AI Hub (technically a related but separately branded product at stationone.ai) combining Kochava's data platform with generative AI, multi-LLM support (OpenAI, Anthropic, Ollama named specifically), MCP connectors, an Agent Forge for building custom agents, and enterprise governance/privacy controls.
05Data & Analytics and Deep Linking: Query, Real-time Analytics, Reporting and Data Postbacks under Data & Analytics; Dynamic Deep Linking, SmartLinks, Web-to-App Journeys, Universal/App Links and a Firebase Dynamic Links Alternative under Deep Linking, alongside a standalone Fraud Prevention product line.

Distinctive asset

The only MMP among AppsFlyer, Adjust and Kochava (the three named as mattering at scale per AdExchanger's 2021 Adjust-deal coverage) that combines deterministic/last-touch attribution, marketing mix modeling and incrementality testing inside one unified framework rather than as separate products, per Kochava's own claim. Also one of the only vendors in this measurement cluster to have gone through a fully litigated, resolved federal enforcement action (FTC v. Kochava) over a genuinely separate but related business (its data-broker Collective/CDS arm), which is directly relevant context for any advertiser or agency doing vendor risk diligence on Kochava specifically, distinct from evaluating its MMP product on capability alone.

Market coverage

Vendor-stated: processes 10+ billion events daily; claims the largest SDK library for streaming apps across smart TVs, streaming sticks/boxes and gaming consoles. No country-by-country office or customer breakdown was published on the pages reviewed. HQ in Sandpoint, Idaho, a notably non-major-metro location for a company of this scale in the ad tech sector.

Case studies

Starcom (agency), QSR CTV campaign

20 million+ CTV impressions attributed via view-through attribution for a QSR (quick-service restaurant) CTV campaign.

Named agency (Starcom, part of Publicis Groupe); end brand not named. Headline stat only; full case study page not independently opened and reviewed.

Vendor-reported, not independently verified

Unnamed "Key Search Partner" (referred to only by category, not named)

Kochava's unified measurement framework identified and fixed a 368% overattribution issue tied to the search partner; over the following 12 months, the client saw a 41% reduction in Cost Per Acquisition, 103% subscription growth, and a 93% increase in ad spend (implying confidence to scale spend after the fix).

Client and search partner both anonymized by Kochava itself, not a research gap. The 368% overattribution figure is specific and large enough that the underlying methodology (how overattribution was measured and corrected) should be checked directly with Kochava before repeating externally; presented here as Kochava's own published claim.

Vendor-reported, not independently verified

Partner ecosystem

Meta
TikTok
Reddit
Spotify
Universal Ads
Vizio Ads
NBCUniversal
Samsung
Roku
Freewheel
Tubi
Google Ads
Amazon Ads
LG Ads
Snapchat

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Practitioner reviews

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Practitioner notes

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Vendor detail

Company: Kochava
Category: Measurement, Attribution & Intelligence
Engagement type: Managed partner
Pricing model: Not disclosed
Pricing notes: Not disclosed as a public rate card; MMM pricing specifically stated to be based on ad spend volume and number of unique models (geo plus product/brand plus platform combinations). Kochava publishes a free entry-level tier (Free App Analytics) alongside enterprise pricing.

Company

HQ: United States
Founded: 2011
Ownership: No material public funding-round history was found in sources reviewed; Kochava appears to have grown as a founder-led, non-VC-disclosed private company rather than through the venture rounds typical of AppsFlyer or Adjust. The company carries a materially different reputational fact worth weighing heavily: its separate data-broker business (Kochava Collective / Collective Data Solutions LLC) was sued by the FTC in August 2022 for selling precise geolocation data, including data the FTC alleged could reveal visits to reproductive health clinics, places of worship, addiction recovery centers and domestic violence shelters. The case had a genuinely contested path: Judge B. Lynn Winmill initially dismissed the FTC's complaint in May 2023 for insufficient harm allegations, the FTC amended and refiled under seal in June 2023, Winmill then denied Kochava's second motion to dismiss in February 2024 and again in February 2025, and the FTC and Kochava filed a proposed settlement on May 4, 2026 (FTC v. Kochava Inc., No. 22-00377, D. Idaho), which the FTC finalized banning Kochava and CDS from selling or sharing sensitive location data without consumer consent. Per Yale Journal on Regulation's analysis, the final 2026 order is narrower than the FTC's 2024 X-Mode Social settlement on the same underlying conduct, dropping several previously covered sensitive-location categories (e.g. childcare/education sites for minors) and removing an outright ban on using (not just selling) sensitive location data. A related private class action (Murphy v. Kochava, No. 23-00058, D. Idaho) settled separately in November 2025 with injunctive relief but no monetary damages. Kochava has consistently denied wrongdoing throughout and describes the matter as resolved and behind it.

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