Technology profile · Managed partner
Integral Ad Science (IAS)
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- Pricing model
- Not disclosed
- Category
- Verification, Quality & Brand Safety
- Engagement type
- Managed partner
- HQ
- United States
Full Detail is adding: Partner ecosystem (22) · Case study evidence notes (4)
What it is
Digital media measurement and optimization platform built around Quality Impressions, IAS's Media Rating Council-accredited metric verifying that an ad was served to a real person, was viewable on-screen, and appeared in a brand-safe, suitable environment in the correct geography. Covers ad fraud, ad verification, brand safety and suitability, contextual targeting, efficiency and optimization, viewability, and attention, across CTV/video, open web, social platforms, mobile/in-app, and digital audio.
Funding & ownership
Private, owned by Novacap (North American private equity firm) since December 23, 2025
No longer a public company, so no live stock quote or market cap applies. The 1.9 billion dollar deal valuation is a one-time transaction price (Dec 2025), not a current, updating figure — do not treat it as equivalent to a live market cap.
More detail ↗Last checked 7 Sept 2026
For context only, not financial advice. Private funding data is self-reported or third-party compiled and may be incomplete.
Rating dimensions · Managed partner
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- Scale across markets
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- Support responsiveness
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- Reporting quality
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Product architecture
- 01By product type: Ad Fraud, Ad Verification, Brand Safety and Suitability, Contextual Targeting, Efficiency and Optimization, Viewability, and Attention (Quality Attention, a measured-engagement metric distinct from viewability alone).
- 02By channel: CTV and Video, Open Web, Social Platforms, Mobile and In-App, and Digital Audio.
- 03By customer type: solutions packaged separately for Advertisers and Agencies, Publishers, and Platforms and Partners.
- 04Quality Impressions: IAS's core proprietary metric, MRC-accredited, verifying an ad was seen by a real person (not a bot), was viewable on-screen, and appeared in a brand-safe, suitable, geographically correct environment.
- 05IAS Agent: listed under Innovation on IAS's own site alongside Quality Impressions, positioned as an AI-driven layer over the measurement product, though not described in further technical detail in the pages reviewed.
Distinctive asset
Quality Impressions is independently MRC-accredited, which is a materially stronger evidence tier than a self-reported metric, since accreditation is granted by the Media Rating Council rather than claimed by IAS itself. IAS names direct integration partners including Adobe, LinkedIn, Microsoft, Pinterest, Reddit, Snap, TikTok, YouTube, Uber, Taboola and The Trade Desk on its own site, spanning both demand-side platforms and the walled gardens themselves, which is a wider walled-garden footprint than most independent verification vendors disclose.
Market coverage
Vendor-stated: operations across offices in North America, Europe, Asia-Pacific and Latin America (twelve+ countries per pre-IPO disclosure), serving thousands of advertisers and premium publishers worldwide. No current country-by-country breakdown was published on the pages reviewed.
Case studies
Global beauty brand, APAC skincare campaign
23-day campaign test earned an average Quality Attention score of 78 versus a stated regional CPG benchmark of 63, and drove a 57% lift in conversion rate, a 29% boost in click-throughs, and a 36% drop in Cost Per Action.
Brand named only as a global beauty brand, not identified further in the on-site summary (full case study is gated behind a downloadable PDF).
Vendor-reported, not independently verified
OMD Hong Kong, for a top logistics brand
Automated campaign optimization delivered a 28% lower Cost Per Click and a 67% lower Cost Per Qualified Visit.
Agency (OMD Hong Kong) and vertical (logistics) named; specific client brand not identified in the on-site summary.
Vendor-reported, not independently verified
Stellantis, with Publicis Media
A global attention strategy optimizing 13 billion impressions drove a 165% engagement boost and 33% ad recall.
Both client (Stellantis) and agency (Publicis Media) named directly, and the impression volume (13 billion) is large enough to be a meaningfully different evidence tier from a small test campaign.
Vendor-reported, not independently verified
Mitsubishi Canada, 2026 Outlander launch
Automated, media-quality approach to targeting used to maximize the campaign launch.
Headline result not quantified in the on-site summary reviewed; full figures likely sit behind the linked case study page, not independently pulled here.
Vendor-reported, not independently verified
Partner ecosystem
- Adobe
- AdTheorent
- Adverty
- Anzu
- Bidtellect
- DV6
- Epson
- GadsMe
- IPONWEB
- Kwai
- Microsoft
- Nextdoor
- Snap
- Taboola
- The Trade Desk
- TikTok
- Tunei
- Uber
- YouTube
Alternatives · Verification, Quality & Brand Safety
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