Technology profile · Managed partner
Adjust
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- Pricing model
- Not disclosed
- Category
- Measurement, Attribution & Intelligence
- Engagement type
- Managed partner
- HQ
- Germany
Full Detail adds: Case study evidence notes (1) — further down this page.
What it is
Mobile measurement partner (MMP) and end-to-end app marketing analytics suite spanning six named products: Measure (mobile, web, CTV, PC and console attribution), Analyze (Datascape, AI-powered analytics and reporting), Engage (deep linking via TrueLink), Recommend (AI-driven, next-generation measurement), Automate (marketing operations automation), and Protect (mobile ad fraud prevention). Positioned by AppLovin at acquisition as continuing to operate as an independent, distinctly branded subsidiary, though it now sits inside AppLovin's corporate structure alongside AppLovin's own advertising and game-publishing businesses.
Funding & ownership
Wholly owned subsidiary of AppLovin Corporation (NASDAQ: APP), acquired in a deal that closed 2021
Adjust itself carries no separate stock ticker; it is a wholly owned subsidiary of publicly traded AppLovin Corporation (NASDAQ: APP). Any financial standing for Adjust specifically should reference AppLovin's consolidated financials, not a standalone figure, and AppLovin does not appear to break out Adjust's revenue separately in its public disclosures based on sources reviewed here.
More detail ↗Last checked 8 Sept 2026
For context only, not financial advice. Private funding data is self-reported or third-party compiled and may be incomplete.
Rating dimensions · Managed partner
- Account management
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- Contract flexibility
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- Scale across markets
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- Support responsiveness
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- Reporting quality
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Product architecture
- 01Measure: unlimited measurement across mobile, web, CTV, PC and console, positioned as the core attribution layer underlying every other product.
- 02Analyze: AI analytics and reporting with customizable visualizations inside Datascape, Adjust's named reporting and dashboarding product.
- 03Engage: deep linking and user guidance via TrueLink, described as frictionless, branded journeys across devices, platforms and environments.
- 04Recommend and Automate: AI-driven, next-generation measurement recommendations paired with operational automation, positioned together as the decision-and-action layer on top of raw measurement data.
- 05Protect: mobile ad fraud prevention and data security, plus named solution pages for iOS & SKAN/AdAttributionKit, Incrementality, and ROI Measurement as cross-cutting capabilities rather than standalone products.
Distinctive asset
One of only three MMPs historically considered to genuinely matter at scale in mobile attribution, alongside AppsFlyer and Branch, per third-party industry sourcing (Seedtable/AdExchanger coverage of the AppLovin deal). Adjust MCP (Model Context Protocol support) and Growth Copilot (a natural-language AI analytics assistant) put it in the same emerging agentic-AI-measurement category as AppsFlyer's Agent Hub/MCP and Perion's Ask Perion, suggesting this is becoming a category-wide expectation rather than one vendor's differentiator.
Market coverage
Vendor-stated: 50,000+ apps used one or more Adjust solutions as of an October 2021 figure (sp-edge.com); a 2021-era figure (AdExchanger, pre-acquisition) cites 16 offices worldwide and 500+ employees. No current, post-acquisition office or customer count was found on the pages reviewed, so these figures should be treated as dated rather than current.
Case studies
Random Logic Games (mobile gaming, Birmingham, Alabama, founded 2013, Trivia/Word category)
Deprecated its internal Business Intelligence tool entirely and reduced measurement operational costs by 40% after switching to Adjust's Datascape analytics platform.
Vendor-reported, not independently verified
Alternatives · Measurement, Attribution & Intelligence
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