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Glossary

Multi-Touch Attribution

An approach that distributes conversion credit across multiple marketing interactions.

Measurement, Attribution & IntelligencePractitionerAlso called: MTASource: Industry consensus

Definition

An approach that distributes conversion credit across multiple marketing interactions.

Related terms

Conversion PathThe sequence of marketing interactions that occurred before a conversion.Last-Click AttributionAn attribution model that assigns conversion credit to the final recorded click before conversion.

Practitioner notes

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