Glossary
Last-Click Attribution
An attribution model that assigns conversion credit to the final recorded click before conversion.
Measurement, Attribution & IntelligenceFoundationSource: Industry consensus
Definition
An attribution model that assigns conversion credit to the final recorded click before conversion.
Why it matters
Last-click is the industry default because it is simple, not because it is accurate — it systematically overweights bottom-funnel channels.
Related terms
Practitioner notes
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