Glossary
Made-for-Advertising
Digital properties designed primarily to generate advertising revenue rather than provide meaningful user value.
Verification, Quality & Brand SafetyAdvancedAlso called: MFASource: Industry consensus
Definition
Digital properties designed primarily to generate advertising revenue rather than provide meaningful user value.
Why it matters
MFA sites can pass every technical verification check, real domain, real ads.txt entry, real viewable impressions, while still being genuinely low-value inventory.
Related terms
Practitioner notes
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