ADKEEN

Glossary

Domain Spoofing

A fraudulent practice in which an ad opportunity falsely represents itself as coming from a legitimate publisher or domain.

Verification, Quality & Brand SafetyAdvancedSource: Industry consensus

Definition

A fraudulent practice in which an ad opportunity falsely represents itself as coming from a legitimate publisher or domain.

Why it matters

This is precisely the fraud vector ads.txt and sellers.json were built to close.

Related terms

Ads.txtA publisher-declared file identifying authorised sellers of its digital advertising inventory.Made-for-AdvertisingDigital properties designed primarily to generate advertising revenue rather than provide meaningful user value.

Practitioner notes

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