Glossary
Attention Metric
A measurement intended to estimate the degree of user attention or engagement associated with an advertisement.
Video, CTV & Emerging MediaPractitionerSource: Industry consensus
Definition
A measurement intended to estimate the degree of user attention or engagement associated with an advertisement.
Why it matters
Attention metrics exist to answer a question viewability cannot — an ad can be 100% viewable and still receive zero genuine attention.
Related terms
Practitioner notes
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