Section 02 — MarTech Library
Side by side, with the evidence attached
A comparison view, not a full profile. Open a vendor for the complete record.
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Category
DSP
DSP
DSP
Engagement type
Self-serve
Self-serve
Self-serve
Pricing model
Not disclosed
Not disclosed
Not disclosed
Market coverage
Vendor-cited: reaches 400M+ targetable audiences on the open internet across Southeast Asia. Most brands in the region are cited as achieving under 4% share-of-voice on the open internet despite being able to reach the majority of their addressable audience there (source: Gateway to the Open Internet research, The Trade Desk and Kantar, APAC, fielded September 2022).
No market data yet
No market data yet
Product architecture
Case studies
Tiger Beer (Tiger Soju Infused Lager), Singapore, with Dentsu Red Star
1.32x higher average basket value, 35% increase in sales, 31% of Singapore's population reached, a stated 3.7x shorter conversion cycle for FairPrice customers using DOOH ads.
Vendor-reported, not independently verified
Kraft Heinz, Philippines
4.7x lower cost per reach across 3 channels versus 1 channel, 65% improvement in click-through rate, 2% lift in brand awareness.
Vendor-reported, not independently verified
No case studies yet
Reckitt (Airborne brand)
Reached over 11 million CTV households
Third-party measured
iSpot.tv, cited directly as the incremental-reach measurement source, not Google's own self-reported measurement
Partner ecosystem
None listed
None listed
None listed
Practitioner reviews
No reviews yet — be the first to file one
No reviews yet — be the first to file one
No reviews yet — be the first to file one