Section 02 — MarTech Library
Side by side, with the evidence attached
A comparison view, not a full profile. Open a vendor for the complete record.
Swipe the table sideways to see every vendor.
Category
Retail & Commerce Media
Retail & Commerce Media
Retail & Commerce Media
Engagement type
Self-serve
Managed partner
Self-serve
Pricing model
Not disclosed
Not disclosed
Not disclosed
Market coverage
Shopee itself operates across Indonesia, Taiwan, Vietnam, Thailand, Malaysia, the Philippines, Singapore, and Brazil per Wikipedia's description of Shopee's hybrid C2C/B2C marketplace footprint. This specific ad platform profile reflects only the Singapore-market storefront (ads.shopee.sg); other markets run separate, not-yet-reviewed local Shopee Ads storefronts.
Global, 18,000+ brands and retailers as clients, 1,300+ direct publisher partners covering 75% of comScore's top 200 sites.
Vendor-stated: 465 cities across 8 countries (Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippines, Myanmar, Cambodia). A 2021-era figure cited more than 187 million users across 350+ cities in the same 8 countries, suggesting continued city-count expansion since IPO, though this comparison spans different sourcing (vendor site vs. contemporaneous SPAC press coverage) and should be treated as directional.
Product architecture
Case studies
Aggregate platform-wide stats (not tied to a named seller or campaign)
8 dollars in sales returned for every 1 dollar spent (8x ROAS), a 30% increase in orders of advertised products, and a 29% increase in views of advertised products.
Vendor-reported, not independently verified
Auto World vertical, OpenAI x Criteo pilot (Apr–Jun 2026)
37% of new-user landed clicks came through the OpenAI x Criteo channel versus 63% sitewide baseline — the channel over-indexes on reaching genuinely new users, not repeat visitors.
Vendor-reported, not independently verified
1000+ brands live in OpenAI-integration campaigns as of the pilot period
Named testimonials from HP (Colleen Gomez, Global Head of Channel eCommerce), Best Buy (Amy Adams, VP of Media), and VistaPrint (Garima Singh, Senior Manager of Paid AI Media), each describing early but encouraging results specifically from the discovery-oriented, not-already-in-ecosystem nature of the channel.
Vendor-reported, not independently verified
McDonald's (Chicken McCrispy launch, Singapore)
41.8X return on ad spend (ROAS).
Vendor-reported, not independently verified
Coca-Cola
Helped Coca-Cola regain lost sales from a quieter Ramadan period.
Vendor-reported, not independently verified
Partner ecosystem
None listed
9 named partners
None listed
Practitioner reviews
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