Section 02 — MarTech Library
Side by side, with the evidence attached
A comparison view, not a full profile. Open a vendor for the complete record.
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Category
Retail & Commerce Media
Retail & Commerce Media
Retail & Commerce Media
Engagement type
Self-serve
Managed partner
Self-serve
Pricing model
Not disclosed
Not disclosed
Not disclosed
Market coverage
Vendor-stated: 465 cities across 8 countries (Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippines, Myanmar, Cambodia). A 2021-era figure cited more than 187 million users across 350+ cities in the same 8 countries, suggesting continued city-count expansion since IPO, though this comparison spans different sourcing (vendor site vs. contemporaneous SPAC press coverage) and should be treated as directional.
Global, 18,000+ brands and retailers as clients, 1,300+ direct publisher partners covering 75% of comScore's top 200 sites.
Lazada operates across Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam per Wikipedia. This ad platform profile is based on the English-language global/regional storefront (lazadasolutions.com); country-specific storefronts also exist (Thai, Chinese, Vietnamese and Indonesian language versions are linked directly from the site's own navigation), and specific ad formats, pricing or availability may vary by market.
Product architecture
Case studies
McDonald's (Chicken McCrispy launch, Singapore)
41.8X return on ad spend (ROAS).
Vendor-reported, not independently verified
Coca-Cola
Helped Coca-Cola regain lost sales from a quieter Ramadan period.
Vendor-reported, not independently verified
Auto World vertical, OpenAI x Criteo pilot (Apr–Jun 2026)
37% of new-user landed clicks came through the OpenAI x Criteo channel versus 63% sitewide baseline — the channel over-indexes on reaching genuinely new users, not repeat visitors.
Vendor-reported, not independently verified
1000+ brands live in OpenAI-integration campaigns as of the pilot period
Named testimonials from HP (Colleen Gomez, Global Head of Channel eCommerce), Best Buy (Amy Adams, VP of Media), and VistaPrint (Garima Singh, Senior Manager of Paid AI Media), each describing early but encouraging results specifically from the discovery-oriented, not-already-in-ecosystem nature of the channel.
Vendor-reported, not independently verified
Journal (premium Thai fragrance brand)
60X return on investment (ROI) and 200% sales growth compared with the previous month, during Lazada's named "6.6 Mega Campaign" sales event.
Vendor-reported, not independently verified
Smooth-E (Thai skincare brand)
Boosted store traffic and sales via Google Performance Max for Lazada, described as intelligent campaign automation.
Vendor-reported, not independently verified
Partner ecosystem
None listed
9 named partners
None listed
Practitioner reviews
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