Story · AK000279

TTD Just Added Its Third Brand Lift Vendor. That's the Real Story.

LoopMe is now the third separate brand lift measurement vendor living inside The Trade Desk's platform, joining Lucid and Kantar. That's not redundancy. It's a deliberate strategy with a real consequence: the "brand lift" a campaign shows now depends partly on which of three different vendors happened to run the study.

Last updated 02/11/2026