Tool · AK000166
The Trade Desk
Independent DSP built around open-internet omnichannel activation, positioned explicitly against walled-garden (social/search) buying and against fragmented multichannel buying (multiple siloed IOs) in favour of connected, single-platform frequency and measurement control across CTV, video, audio, DOOH, native and display.
Open full pageLast updated 02/11/2026
Facts
No facts have been published for this topic yet.
Linked to
- mentioned inSSP vs. DSP Isn't the Right Fight
- mentioned inTTD Just Added Its Third Brand Lift Vendor. That's the Real Story.
- made byThe Trade Desk
- mentioned inThe Attribution Report Most Marketers Cite Was Never Built to Answer Their Question
- mentioned inThe "Skin in the Game" Idea Has a Hidden Assumption Nobody's Checking
- mentioned inEverything in Jeff Green's Memo Is True. That's the Problem.