Story · AK000276
Who Verifies the Verifiers?
DoubleVerify is going to Nielsen. IAS already went to a private equity firm. The two companies built to be independent referees for the ad industry just stopped being independent, at the exact moment marketers themselves admit, in real numbers, that they need the referee more than ever.
Open full pageLast updated 02/11/2026
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Linked to
- mentionsIntegral Ad Science (IAS)
- mentionsNielsen ONE
- mentionsDoubleVerify