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Tool · AK000135

Integral Ad Science (IAS)

Digital media measurement and optimization platform built around Quality Impressions, IAS's Media Rating Council-accredited metric verifying that an ad was served to a real person, was viewable on-screen, and appeared in a brand-safe, suitable environment in the correct geography. Covers ad fraud, ad verification, brand safety and suitability, contextual targeting, efficiency and optimization, viewability, and attention, across CTV/video, open web, social platforms, mobile/in-app, and digital audio.

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Last updated 02/11/2026

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