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Company · AK000210

Equativ

Vertically integrated, independent ad tech platform (ad server, SSP, DSP, curation, CTV ad insertion), formerly Smart AdServer. Created in 2001 inside French publisher Aufeminin, spun out independently in 2015, then rebranded to Equativ in June 2022 after consolidating acquisitions of LiquidM (DSP, 2019), DynAdmic (2021) and later Sharethrough (2025).

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Last updated 02/11/2026

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