Tool · AK000143

Equativ

Vertically integrated, independent ad tech platform spanning ad serving, SSP, DSP-side buyer tools, curation (Maestro by Equativ), creative ad enhancements, retail media, and agentic AI (a Media Planning Agent and MCP Server). Serves advertisers, publishers and retailers from one stack rather than separate acquired point solutions operating under different brands, following its 2022 consolidation of Smart AdServer, LiquidM and DynAdmic under the single Equativ name.

Last updated 02/11/2026