Tool · AK000160

Quantcast

Managed-service DSP positioned around autonomous, goal-based optimisation (Q+) built on Quantcast's own first-party Audience Graph rather than third-party segment data. Core pitch is that restrictive pre-bid and third-party-segment targeting shrinks the usable bid pool and inflates CPM (vendor-cited: 2-7x for pre-bid blocking, 4-5x for third-party segments), and that a broader, AI-scored open-internet approach avoids that inefficiency.

Last updated 02/11/2026