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Tool · AK000157

Amazon DSP

Programmatic demand-side platform built on Amazon's first-party shopping and streaming signal data. Core positioning: consolidates premium CTV supply (direct integrations across major streaming publishers) into one buying interface with unified audience definitions and cross-publisher frequency control, rather than buying each streaming environment separately with fragmented reporting.

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Last updated 02/11/2026

Facts

  • Amazon Ads and Spotify announced a global integration giving Amazon DSP advertisers programmatic access to Spotify's inventory.

    Source-verified · Checked 02/11/2026

  • Customers with an Amazon DSP Seat can onboard advertisers with one registration on Ads Console or Public API.

    Source-verified · Checked 02/11/2026

  • Amazon Ads and LinkedIn announced that advertisers can reach professional audiences with LinkedIn CTV Ads through Amazon DSP.

    Source-verified · Checked 02/11/2026

  • Amazon Ads announced that Video Generator is available in Amazon DSP for online video.

    Source-verified · Checked 02/11/2026

  • Amazon Ads and Netflix announced a partnership giving advertisers using Amazon DSP direct access to Netflix's premium ad inventory.

    Source-verified · Checked 02/11/2026

  • Amazon DSP launched a campaign planning experience with real-time supply, performance forecasts and budget control on the order line page.

    Source-verified · Checked 02/11/2026

  • Amazon Ads integrated the Podcast Audience Network into Amazon DSP, so advertisers can plan, run and measure podcast campaigns there.

    Source-verified · Checked 02/11/2026

  • Amazon Ads and iHeartMedia announced a programmatic audio offering giving Amazon DSP advertisers access to iHeart's streaming audio portfolio.

    Source-verified · Checked 02/11/2026

  • Amazon Ads and Channel 4 announced that Channel 4 streaming inventory is available via Amazon DSP to reach UK audiences.

    Source-verified · United Kingdom · Checked 02/11/2026

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