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Idea · AK000079

Brand Suitability

The degree to which an advertising environment aligns with a specific brand's tolerance and contextual requirements.

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Last updated 02/11/2026

Facts

  • Google Ads API v24 removed campaign-level brand safety suitability control while retaining customer-level control.

    Source-verified · Checked 02/11/2026

  • Inventory types are available on the YouTube Home Feed, YouTube Watch Next Feed, and Discover.

    Source-verified · Checked 02/11/2026

  • Excluded content themes are available for Discover.

    Source-verified · Checked 02/11/2026

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