Trading Desk & Media Activation

31 Aug 2026 · 8 min

SSP vs. DSP Isn't the Right Fight

Taboola just became NBCUniversal's News Group sales team. SSP-led curation is booking real efficiency gains. And The Trade Desk's stock has lost three-quarters of its value in a year. Put those three facts in front of a client and "why do I even need a DSP" sounds reasonable. It's still the wrong question.