Brand Strategy & Effectiveness

20 Sept 2026 · 7 min

Fame Doesn't Transfer. That's Why the Ads Never Stop.

Apple just launched its first foldable phone, the iPhone Duo, with the same saturating, unskippable marketing push it's used for four decades, nine days into a new CEO's tenure, with no change of approach at all. That's not a famous brand being oddly insecure. It's a precise distinction most casual observers miss between two entirely different kinds of memory.