Intelligence — Topic
AI, Martech & Digital Transformation
AI marketing platforms, AI optimisation, martech consulting, digital transformation, technology integration.
5 articles
31 Aug 2026 · 9 min
AI Didn't Replace the Ad Industry's Work. It Just Showed Which Half Was Never That Hard.
Enquiries at Singapore's AI ad studios are up four to five times in six months. Agoda scaled one campaign from 64 video adaptations to 720 a month. And WPP, eighteen months into promising clients it would charge for outcomes instead of hours, still has exactly one client actually paying that way. Put those two facts together and the real answer to "has AI changed advertising" starts to come into focus.
31 Aug 2026 · 8 min
Pitch Consultants Aren't Rigged Toward Price. Fairness Is.
Consultants like Ebiquity are hired to remove bias from agency pitches, not to reward the cheapest bid. But strip enough subjectivity out of a comparison between agencies that have genuinely converged on capability, and price is often the only number left that can actually break a tie.
31 Aug 2026 · 10 min
96% of Advertisers Know What Principal Media Is. It Didn't Matter.
A former GroupM executive's lawsuit against WPP, now bolstered by Sony Pictures' own independent investigation, alleges a $350 million rebate scheme dressed up as a media discount. The most damning detail isn't the number. It's the claim that clients who explicitly declined to participate had their budgets pooled into it regardless.
31 Aug 2026 · 10 min
What $18 Billion Actually Buys Meta
Meta's $18 billion settlement sounds enormous until you check it against the company's own income statement. The more revealing test isn't the number. It's that the ad industry's own leaders, asked directly this week whether they'd walk away, mostly said no, and explained exactly why.
31 Aug 2026 · 9 min
Who Verifies the Verifiers?
DoubleVerify is going to Nielsen. IAS already went to a private equity firm. The two companies built to be independent referees for the ad industry just stopped being independent, at the exact moment marketers themselves admit, in real numbers, that they need the referee more than ever.