Set up a Meta Awareness & Video campaign with AI

Where to run this

Your approved ChatGPT, Claude or Gemini workspace, files uploaded first.

Upload first

• ☐Approved campaign brief and primary KPI
• ☐Budget, markets, languages
• ☐Target audiences and approved claims
• ☐Video and other creative assets
• ☐Landing pages
• ☐Historical performance and creative assets, if reusing or cloning a campaign

Steps

1. 01

   Pick your starting point before you build a blueprint

   Do this

   New advertiser, new product launch, a brand or awareness campaign, no suitable historical campaign: build fresh. An existing awareness campaign with credible performance history: audit it, don't redesign a winner without evidence. A proven campaign that needs to launch in a new market: clone and adapt it.

2. 1a

   New campaign: generate the blueprint

   You are designing a complete Meta Awareness & Video campaign. Using only the approved materials provided, generate: a campaign blueprint, campaign structure, audience framework, creative sequencing framework, video framework, placement framework, and measurement framework, including whether the planned budget and flight length would plausibly support a Brand Lift study if one is wanted, and where the material simply doesn't say, mark that as not evidenced rather than assuming it qualifies. Do not invent audiences, offers, claims, promotions or budgets. Finish with READY TO BUILD or NOT READY.

   Do this

   A Meta Brand Lift study needs a real, non-trivial budget commitment, minimums vary meaningfully by country, and a minimum flight length, commonly cited around 14-28 days at minimum, so if a lift study is part of the plan, that needs deciding before launch, not requested afterward once the flight is already too short to qualify.

3. 1b

   Existing winning campaign: audit it, don't just redesign it

   Review the attached Meta Awareness & Video campaign and the supplied performance evidence. First identify what appears to be working, what should remain unchanged, and what is not supported by sufficient evidence. Then identify: scaling opportunities, audience expansion opportunities, creative fatigue risks, frequency risks, reach expansion opportunities, view-rate opportunities, and video completion opportunities. Use only: KEEP, TEST, EXPAND, REMOVE, HUMAN REVIEW, NOT EVIDENCED. Do not redesign a successful structure without evidence. Do not invent performance results. Do not approve the campaign. Finish with STRUCTURE CAN BE REUSED or STRUCTURE REQUIRES REVISION.

4. 1c

   Cloning into a new market: adapt, don't rebuild

   Use the attached high-performing Meta Awareness & Video campaign as the source blueprint. Preserve: campaign structure, audience framework, creative sequencing framework, and measurement framework. Review whether changes are required for: market, language, product differences, audience availability, local restrictions, cultural considerations, and creative availability. Classify every recommendation as: KEEP, LOCALISE, REMOVE, ADD, HUMAN REVIEW, NOT EVIDENCED. Do not redesign the campaign unless the supplied local-market evidence requires it. Do not invent local regulations or cultural insights. Do not approve the campaign. Finish with READY TO CREATE LOCAL BLUEPRINT or LOCAL EVIDENCE REQUIRED.

5. 02

   Build measurement and delivery framework

   Review my proposed Meta Awareness & Video campaign settings against the attached blueprint. Validate: campaign objective, reach objective, video view objective, frequency controls, buying type, placement controls, and Brand Lift eligibility if a study is planned. Use only: MATCH, MISMATCH, MISSING, NOT EVIDENCED. Do not infer missing settings. Do not approve setup.

6. 03

   Build campaign and audience structure

   Review this Meta Awareness & Video campaign and audience structure against the attached blueprint. Review: campaigns, ad sets, broad audiences, interest audiences, lookalikes, customer lists, video-view audiences, and audience exclusions. Use only: MATCH, MISMATCH, MISSING, CONFLICT. Do not infer missing information. Do not invent audience sizes. Do not approve setup.

7. 04

   Build video and creative assets

   Review these Meta video and creative assets against the approved guidelines. Check: videos, Reels assets, Stories assets, images, primary text, headlines, descriptions and CTAs for relevance, duplication, unsupported claims, and missing formats. Use only: PASS, EDIT, REMOVE, HUMAN REVIEW, NOT EVIDENCED. Do not invent offers, claims or promotions. Do not assume policy approval. Do not approve the campaign.

8. 05

   Reconcile the build against the blueprint

   Compare the approved blueprint against the completed campaign build. For every setting, provide: SETTING, APPROVED VALUE, ACTUAL VALUE, STATUS, EVIDENCE, REQUIRED ACTION. Use only: MATCH, MISMATCH, MISSING, NOT EVIDENCED, NOT APPLICABLE. Do not infer missing settings. Do not modify the campaign. Do not approve launch.

9. 06

   Final launch readiness review

   Review the final Meta Awareness & Video campaign evidence pack. Verify: audience implementation, reach readiness, frequency readiness, video readiness, creative coverage, placement readiness, and policy status. Use only: PASS, BLOCKER, HIGH RISK, NOT EVIDENCED, CONDITION ACCEPTED. Missing evidence is not a pass. Do not approve launch. Do not recommend optimisation actions.

   Do this

   If a Brand Lift study is planned, confirm it's actually been requested and approved before launch, studies take time to set up and can't be added retroactively once the flight is already running short on qualifying days. Have a second person check the campaign before it goes live.