Glossary

Target Audience

The defined group of users a campaign is intended to reach.

Media BuyingFoundationSource: Industry consensus

Definition

The defined group of users a campaign is intended to reach.

Practitioner notes

Add a note

This glossary gets stronger with every contribution — add what you know about Target Audience in practice, or flag what needs fixing. New notes are reviewed by a moderator before they appear.

No notes yet.

← All glossary terms