Glossary
Sellers.json
A publicly available file, hosted by an SSP or exchange, listing the sellers and intermediaries authorised to transact on its platform.
Definition
A publicly available file, hosted by an SSP or exchange, listing the sellers and intermediaries authorised to transact on its platform.
Why it matters
Sellers.json mirrors ads.txt from the exchange side — together they let a buyer verify both ends of a transaction.
Key consideration
Finalised by the IAB Tech Lab OpenRTB Working Group on July 31, 2019, alongside the SupplyChain Object.
Related terms
Practitioner notes
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