Glossary
Retargeting
Advertising to users based on previous interactions with a brand, website, application or content.
Media BuyingFoundationAlso called: RemarketingSource: Industry consensus
Definition
Advertising to users based on previous interactions with a brand, website, application or content.
Why it matters
Retargeting audiences are warm, already-aware users — this is why retargeting typically shows stronger CVR than prospecting.
Practitioner notes
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