Glossary
OTT
Video content delivered over the internet outside traditional television distribution systems.
Video, CTV & Emerging MediaFoundationAlso called: Over-the-TopSource: Industry consensus
Definition
Video content delivered over the internet outside traditional television distribution systems.
Why it matters
CTV describes the device, OTT describes the distribution method — they get used interchangeably but are not identical.
Related terms
Practitioner notes
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