Glossary
Media Spend
The amount paid to purchase advertising inventory, excluding or including fees depending on the reporting methodology.
Definition
The amount paid to purchase advertising inventory, excluding or including fees depending on the reporting methodology.
Why it matters
Whether "media spend" includes or excludes agency fees, data costs and tech fees changes every efficiency metric calculated from it.
Key consideration
Gross versus net media spend is a genuinely common source of budget reconciliation disputes — always confirm which one a reported number reflects.
Practitioner notes
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