Glossary
Media Spend
The amount paid to purchase advertising inventory, excluding or including fees depending on the reporting methodology.
Media BuyingFoundationSource: Industry consensus
Definition
The amount paid to purchase advertising inventory, excluding or including fees depending on the reporting methodology.
Why it matters
Whether "media spend" includes or excludes agency fees, data costs and tech fees changes every efficiency metric calculated from it.
Key consideration
Gross versus net media spend is a genuinely common source of budget reconciliation disputes — always confirm which one a reported number reflects.
Practitioner notes
Add a note
This glossary gets stronger with every contribution — add what you know about Media Spend in practice, or flag what needs fixing. New notes are reviewed by a moderator before they appear.
No notes yet.