Glossary
Incrementality Test
A controlled experiment designed to determine whether advertising generated outcomes that would not otherwise have occurred.
Measurement, Attribution & IntelligenceAdvancedSource: Industry consensus
Definition
A controlled experiment designed to determine whether advertising generated outcomes that would not otherwise have occurred.
Related terms
Practitioner notes
Add a note
This glossary gets stronger with every contribution — add what you know about Incrementality Test in practice, or flag what needs fixing. New notes are reviewed by a moderator before they appear.
No notes yet.