Glossary
eCPM
A normalised CPM used to compare the effective cost of inventory or outcomes across different pricing models.
Media BuyingPractitionerAlso called: Effective CPMSource: Industry consensus
Definition
A normalised CPM used to compare the effective cost of inventory or outcomes across different pricing models.
Why it matters
eCPM lets you compare a CPC-priced buy against a CPM-priced buy on the same basis.
Practitioner notes
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