Glossary
Budget Pacing
The management of campaign spend over time to ensure the budget is deployed according to plan.
Media BuyingPractitionerAlso called: PacingSource: Industry consensus
Definition
The management of campaign spend over time to ensure the budget is deployed according to plan.
Why it matters
Pacing problems are one of the most common day-to-day operational issues — underdelivery wastes opportunity, overdelivery blows the budget before the flight ends.
Practitioner notes
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