Glossary
AI Hallucination
An AI-generated output that appears plausible but is factually incorrect or unsupported by available evidence.
AI, Martech & Digital TransformationFoundationSource: Industry consensus
Definition
An AI-generated output that appears plausible but is factually incorrect or unsupported by available evidence.
Why it matters
This is the single most important AI-literacy term for any oractitioner using AI tools in this workflow.
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