Glossary

AI Hallucination

An AI-generated output that appears plausible but is factually incorrect or unsupported by available evidence.

AI, Martech & Digital TransformationFoundationSource: Industry consensus

Definition

An AI-generated output that appears plausible but is factually incorrect or unsupported by available evidence.

Why it matters

This is the single most important AI-literacy term for any oractitioner using AI tools in this workflow.

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