Glossary

Ad Server

Technology used to manage, deliver, track and measure digital advertising.

SSP & Ad SupplyFoundationSource: Industry consensus

Definition

Technology used to manage, deliver, track and measure digital advertising.

Practitioner notes

Add a note

This glossary gets stronger with every contribution — add what you know about Ad Server in practice, or flag what needs fixing. Notes post immediately and are visible to everyone.

No notes yet.

← All glossary terms