Glossary
Ad Exchange
A technology marketplace that facilitates automated buying and selling of digital advertising inventory.
SSP & Ad SupplyFoundationSource: Industry consensus
Definition
A technology marketplace that facilitates automated buying and selling of digital advertising inventory.
Practitioner notes
Add a note
This glossary gets stronger with every contribution — add what you know about Ad Exchange in practice, or flag what needs fixing. New notes are reviewed by a moderator before they appear.
No notes yet.