Section 02 — MarTech Library
Side by side, with the evidence attached
A comparison view, not a full profile. Open a vendor for the complete record.
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Category
Video, CTV & Emerging Media
Video, CTV & Emerging Media
Video, CTV & Emerging Media
Engagement type
Managed partner
Managed partner
Managed partner
Pricing model
Not disclosed
Not disclosed
Not disclosed
Market coverage
At acquisition (Jan 2025, per T-Mobile and Vistar Media legal-counsel press releases): more than 1.1 million digital screens, from nearly 370 out-of-home media owners, serving more than 3,000 brand partner advertisers globally. A separate, older third-party vendor profile (Domedia) describes operations in more than 20 countries across North America, Europe, Latin America and Asia-Pacific; this was not independently re-verified against a current Vistar source and should be treated as directional.
Vendor-stated: 49 million US LG Smart TVs, 216 million LG Smart TVs globally; the September 2022 ACR rollout specifically covered 27 countries across the Americas, Europe, Africa and Australia. No further country-by-country breakdown was published on the pages reviewed.
No market data yet
Product architecture
Case studies
No case studies yet
Wells Fargo (CTV video)
17.2% incremental reach achieved via LG CTV video, boosting brand awareness.
Vendor-reported, not independently verified
Wells Fargo (Home Screen native ads, separate campaign)
3.4 percentage-point boost in aided awareness via LG Home Screen ads.
Vendor-reported, not independently verified
Shell SAMCE, Bangkok (motorcyclist-focused, Aug-Sep 2024)
425,833 mobile impressions, 82,658 unique reach, 3,865 clicks (0.96% CTR), 578 visits (0.70% visit rate), USD 5.99 cost-per-visit.
Vendor-reported, not independently verified
Shell SG, F1-period campaign (Sep 2023)
1,004,519 DOOH impressions + 1,393,675 mobile impressions, 327,923 unique reach, 22,550 clicks (1.62% CTR), and an 84% brand recall uplift among exposed users measured via Brand Lift Study.
Vendor-reported, not independently verified
Partner ecosystem
19 named partners
None listed
None listed
Practitioner reviews
No reviews yet — be the first to file one
No reviews yet — be the first to file one
No reviews yet — be the first to file one