Section 02 — MarTech Library

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Digital Turbine

Category

SSP & Ad Supply

Engagement type

Managed partner

Pricing model

Not disclosed

Market coverage

Primarily US-focused based on named case studies and partnerships reviewed (Index Exchange, Magnite, OpenX, Mediavine are all US-headquartered); a March 2025 article authored by co-founder Andrew Altersohn specifically addresses the Canadian programmatic market, suggesting at least some North American expansion beyond the US. No broader international footprint was confirmed in sources reviewed.

No market data yet

Vendor-stated: 1 billion+ devices, 3 billion+ users, 82,000+ SDK-integrated apps. Per a 2021-era figure (Fyber acquisition announcement), the platform had been adopted by 40+ mobile operators and OEMs worldwide and delivered 3 billion+ app preloads cumulatively; global offices are named in Austin (HQ), Arlington, Durham, Mumbai, San Francisco, Singapore and Tel Aviv per the same 2021 announcement, giving it a genuine APAC presence via Mumbai and Singapore specifically.

Product architecture

5 components