Section 02 — MarTech Library
Side by side, with the evidence attached
A comparison view, not a full profile. Open a vendor for the complete record.
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Category
Video, CTV & Emerging Media
Video, CTV & Emerging Media
Video, CTV & Emerging Media
Engagement type
Self-serve
Managed partner
Managed partner
Pricing model
Not disclosed
Not disclosed
Not disclosed
Market coverage
Vendor-stated: served across 184 markets per third-party company-profile sourcing (PortersFiveForce); Spotify itself operates in most major world markets except several blocked countries per its own site copy. No further country-by-country ad-inventory or pricing breakdown was published on the pages reviewed.
Vendor-stated: 49 million US LG Smart TVs, 216 million LG Smart TVs globally; the September 2022 ACR rollout specifically covered 27 countries across the Americas, Europe, Africa and Australia. No further country-by-country breakdown was published on the pages reviewed.
No market data yet
Product architecture
Case studies
Contiki (group travel brand)
267% surge in clicks to Contiki's website, with resulting traffic 32% more engaged than other channels
Vendor-reported, not independently verified
Aggregate homepage headline stats (not tied to one named campaign)
2x more ad attention, #1 most home-screened app, 90% incremental sales when adding video and display to audio campaigns, 44% lower cost per action when Spotify is added to omnichannel campaigns.
Vendor-reported, not independently verified
Wells Fargo (CTV video)
17.2% incremental reach achieved via LG CTV video, boosting brand awareness.
Vendor-reported, not independently verified
Wells Fargo (Home Screen native ads, separate campaign)
3.4 percentage-point boost in aided awareness via LG Home Screen ads.
Vendor-reported, not independently verified
Shell SAMCE, Bangkok (motorcyclist-focused, Aug-Sep 2024)
425,833 mobile impressions, 82,658 unique reach, 3,865 clicks (0.96% CTR), 578 visits (0.70% visit rate), USD 5.99 cost-per-visit.
Vendor-reported, not independently verified
Shell SG, F1-period campaign (Sep 2023)
1,004,519 DOOH impressions + 1,393,675 mobile impressions, 327,923 unique reach, 22,550 clicks (1.62% CTR), and an 84% brand recall uplift among exposed users measured via Brand Lift Study.
Vendor-reported, not independently verified
Partner ecosystem
None listed
None listed
None listed
Practitioner reviews
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