Section 02 — MarTech Library

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Smartly

Smartly

Smartly

Celtra

Celtra

Celtra

Category

Creative & Content Technology

Creative & Content Technology

Creative & Content Technology

Engagement type

Managed partner

Managed partner

Managed partner

Pricing model

Not disclosed

Not disclosed

Not disclosed

Market coverage

Vendor-stated: 650+ employees across 24 locations in 13 countries; named enterprise clients include Samsung, Spotify, Uber, Ralph Lauren, Tripadvisor, TUI, Boots and Nutrafol. Roughly 3 billion dollars in annual ad spend under management per 2022-era acquisition coverage; no more current figure was found on the pages reviewed, so this should be treated as dated.

Headquartered in Singapore (Adzymic Pte Ltd), with a registered entity in Hong Kong (Adzymic Hong Kong Limited), offices in Malaysia, Indonesia, Vietnam and Australia, and partner coverage in Thailand, Japan and Latin America. Powers campaigns for 80+ brands regionally across Automotive, Finance, eCommerce and B2B.

Vendor-stated: 450+ enterprise-level customers, 104 billion+ impressions delivered annually, campaigns spanning Meta catalog ads, CTV, and other formats across 100+ media platforms per the homepage's live-data creative claim. No country-by-country office or customer breakdown was published on the pages reviewed; company is dual-headquartered in Boston, US and Ljubljana, Slovenia.

Product architecture

5 components

  • Smartly Creative
  • Smartly Media
+3 more →

No architecture detail yet

5 components

  • Creative Automation
  • Dynamic Product Ads (DPA)
+3 more →

Case studies

Foot Locker

Generative AI-created dynamic product ad creative (10,000+ refreshed product images) drove a 32% uplift in CTR and a 28% reduction in CPA, tested directly against Foot Locker's original ads.

Vendor-reported, not independently verified

The Times (UK newspaper)

Doubled (2x) subscriptions using creative automation for Meta Advantage+.

Vendor-reported, not independently verified

+2 more →

AXA (insurance)

5.24x higher CTR versus standard banners in the same category on The Trade Desk

Vendor-reported, not independently verified

Puma

Quadrupled (4x) ROAS on Meta catalog ads over a two-year period, achieved via Celtra for Dynamic Product Ads.

Vendor-reported, not independently verified

Nike

19.5% higher production efficiency via a global campaign toolkit built in collaboration with Celtra's Creative Services.

Vendor-reported, not independently verified

Partner ecosystem

None listed

1 named partner

None listed

Practitioner reviews

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No reviews yet — be the first to file one

No reviews yet — be the first to file one

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