Section 02 — MarTech Library

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A comparison view, not a full profile. Open a vendor for the complete record.

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OpenX

OpenX

OpenX

Comcast Advertising

Comcast Advertising

Comcast Advertising

Digital Turbine

Digital Turbine

Digital Turbine

Category

SSP & Ad Supply

SSP & Ad Supply

SSP & Ad Supply

Engagement type

Self-serve

Managed partner

Managed partner

Pricing model

Not disclosed

Not disclosed

Not disclosed

Market coverage

Global: 200K+ brand and agency partners, 151K+ direct publisher domains, 450+ employees, 9 offices. IQ Scoring specifically is currently limited to Australia and Singapore within APAC, not the full region.

No market data yet

Vendor-stated: 1 billion+ devices, 3 billion+ users, 82,000+ SDK-integrated apps. Per a 2021-era figure (Fyber acquisition announcement), the platform had been adopted by 40+ mobile operators and OEMs worldwide and delivered 3 billion+ app preloads cumulatively; global offices are named in Austin (HQ), Arlington, Durham, Mumbai, San Francisco, Singapore and Tel Aviv per the same 2021 announcement, giving it a genuine APAC presence via Mumbai and Singapore specifically.

Product architecture

3 components

  • Curated packages
  • Supply-Side Targeting (SST)
+1 more →

3 components

  • Marketplace structure
  • Guided activation flow
+1 more →

5 components

  • DT Launchpad
  • DT Ads
+3 more →

Case studies

No case studies yet

No case studies yet

Funvent Studios, with Xiaomi

Exceeded planned ROAS goals by 115% using DT and Xiaomi's ROAS bidding model.

Vendor-reported, not independently verified

Playrix

Unlocked incremental growth (specific percentage not visible in the index summary).

Vendor-reported, not independently verified

+10 more →

Partner ecosystem

2 named partners

2 named partners

10 named partners

Practitioner reviews

No reviews yet — be the first to file one

No reviews yet — be the first to file one

No reviews yet — be the first to file one

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