Section 02 — MarTech Library
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Category
Measurement, Attribution & Intelligence
Measurement, Attribution & Intelligence
Measurement, Attribution & Intelligence
Engagement type
Managed partner
Managed partner
Managed partner
Pricing model
Not disclosed
Not disclosed
Not disclosed
Market coverage
Vendor-stated: operations across 57 countries, 750,000+ global panel participants, 13,000+ employees. No further country-by-country panel or measurement-coverage breakdown was published on the pages reviewed.
Vendor-stated: 50,000+ apps used one or more Adjust solutions as of an October 2021 figure (sp-edge.com); a 2021-era figure (AdExchanger, pre-acquisition) cites 16 offices worldwide and 500+ employees. No current, post-acquisition office or customer count was found on the pages reviewed, so these figures should be treated as dated rather than current.
Vendor-stated: 15,000+ brands (2026). Prior-year disclosures show 12,000 brands (2020) and 8,000 partners in the ecosystem (2020), suggesting steady growth in adoption; offices historically spanned the US, Europe, Latin America and Asia (18 global offices as of the 2020 Series D, including Bangalore, Bangkok, Beijing, Berlin, Buenos Aires, London, Kyiv, New York, San Francisco, Seoul and Tokyo per contemporaneous press coverage) though a current office count was not published on the pages reviewed.
Product architecture
Case studies
Alpro (Danone), with Pinterest
3.2% in-store offline sales lift, 2.6x return on ad spend, and a ranking in the top 20% of all Nielsen-measured sales lift studies within the EMEA food and beverage vertical.
Vendor-reported, not independently verified
, methodology-described (Nielsen Market Lift study, matched control group, Germany)
Random Logic Games (mobile gaming, Birmingham, Alabama, founded 2013, Trivia/Word category)
Deprecated its internal Business Intelligence tool entirely and reduced measurement operational costs by 40% after switching to Adjust's Datascape analytics platform.
Vendor-reported, not independently verified
Albertsons
113% increase in marketing-driven app traffic, and a 12% increase in monthly active users (MAU).
Vendor-reported, not independently verified
Sweetgreen
17% increase in marketing ROI, and 1.2 million events measured monthly.
Vendor-reported, not independently verified
Partner ecosystem
None listed
None listed
None listed
Practitioner reviews
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