Section 02 — MarTech Library
Side by side, with the evidence attached
A comparison view, not a full profile. Open a vendor for the complete record.
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Category
SSP & Ad Supply
SSP & Ad Supply
SSP & Ad Supply
Engagement type
Self-serve
Managed partner
Managed partner
Pricing model
Not disclosed
Not disclosed
Not disclosed
Market coverage
Vendor-stated monthly average ad request volume, Native and Audio, Q4 2024 (Magnite's own reporting): Native — Southeast Asia 140bn, India 335bn, North Asia 54bn, with Indonesia (53bn) and South Korea (30bn) the largest individual APAC markets in this data. Audio — Southeast Asia 12bn, India 26bn, North Asia 3.5bn, with South Korea (99bn, likely reflecting a different measurement base given the scale jump) and Indonesia (6.6bn) the largest. Streaming publisher integration stated across Indonesia, Philippines, Vietnam, Thailand, Malaysia, Singapore, India, Hong Kong, Taiwan and South Korea.
No market data yet
Vendor-stated: 1 billion+ devices, 3 billion+ users, 82,000+ SDK-integrated apps. Per a 2021-era figure (Fyber acquisition announcement), the platform had been adopted by 40+ mobile operators and OEMs worldwide and delivered 3 billion+ app preloads cumulatively; global offices are named in Austin (HQ), Arlington, Durham, Mumbai, San Francisco, Singapore and Tel Aviv per the same 2021 announcement, giving it a genuine APAC presence via Mumbai and Singapore specifically.
Product architecture
Case studies
Display & Video 360 (DV360) integration — Instant Deals with Magnite
Vendor-cited test result: Instant Deals with Magnite delivered a 48% lower Cost-Per-Completed-View (CPCV) compared to traditional Open Exchange delivery, alongside an estimated 20% (8-10 hours per week) reduction in manual deal-setup time.
Third-party measured
Internal Google Data, explicitly cited as the source in the original material — not Magnite's own self-reported measurement
No case studies yet
Funvent Studios, with Xiaomi
Exceeded planned ROAS goals by 115% using DT and Xiaomi's ROAS bidding model.
Vendor-reported, not independently verified
Playrix
Unlocked incremental growth (specific percentage not visible in the index summary).
Vendor-reported, not independently verified
Partner ecosystem
None listed
2 named partners
10 named partners
Practitioner reviews
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No reviews yet — be the first to file one
No reviews yet — be the first to file one