Section 02 — MarTech Library

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DoubleVerify

DoubleVerify

DoubleVerify

Channel Factory

Channel Factory

Channel Factory

Integral Ad Science

Integral Ad Science (IAS)

Integral Ad Science

Category

Verification, Quality & Brand Safety

Verification, Quality & Brand Safety

Verification, Quality & Brand Safety

Engagement type

Self-serve

Managed partner

Managed partner

Pricing model

Not disclosed

Not disclosed

Not disclosed

Market coverage

Per its own SEC-filed materials, DoubleVerify opened international offices in EMEA (Germany, France), APAC (Singapore, Australia) and Brazil in 2018, expanding further into Japan and India in 2020. A third-party company profile (Agile Brand Guide) cites 31 offices in 25 countries and over 2,000 customers as of 2026, though this was not independently verified against a primary DoubleVerify source.

APAC coverage: Singapore, Indonesia, Malaysia, Philippines, Thailand, Vietnam, Japan, Hong Kong, Taiwan.

Vendor-stated: operations across offices in North America, Europe, Asia-Pacific and Latin America (twelve+ countries per pre-IPO disclosure), serving thousands of advertisers and premium publishers worldwide. No current country-by-country breakdown was published on the pages reviewed.

Product architecture

5 components

  • DV Media AdVantage Platform (Advertisers)
  • DV Neura
+3 more →

4 components

  • ViewIQ
  • Platform-specific application
+2 more →

5 components

  • By product type
  • By channel
+3 more →

Case studies

Major automotive brand (anonymized)

Increased viewability on Facebook in-stream video by 2.6x and video completion rate by 3.8x.

Vendor-reported, not independently verified

APAC hospitality client (anonymized)

Authentic Brand Safety targeting reduced ad blocks by over 70%.

Vendor-reported, not independently verified

+4 more →

Industry-wide (Media Misalignment Report 2025 APAC)

Brands see an average of 28% of media impressions running against misaligned content

Vendor-reported, not independently verified

Channel Factory APAC internal data / Media Misalignment Report 2025 APAC

Third-party validated targeting accuracy

PwC found Channel Factory provides 23% more accurate targeting.

Third-party validated

PwC

+1 more →

Global beauty brand, APAC skincare campaign

23-day campaign test earned an average Quality Attention score of 78 versus a stated regional CPG benchmark of 63, and drove a 57% lift in conversion rate, a 29% boost in click-throughs, and a 36% drop in Cost Per Action.

Vendor-reported, not independently verified

OMD Hong Kong, for a top logistics brand

Automated campaign optimization delivered a 28% lower Cost Per Click and a 67% lower Cost Per Qualified Visit.

Vendor-reported, not independently verified

+2 more →

Partner ecosystem

3 named partners

4 named partners

22 named partners

Practitioner reviews

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