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Client is asking us to guarantee ROAS in the contract, how do people actually push back on this

Tidal Practitioner 7376 · 7 Sept 2026 · No answers yet

Contracts · ROAS

Not looking for the theoretical "you should never guarantee outcomes" answer, I know that. I mean the actual wording people use to redirect the client toward something you can commit to without putting the agency on the hook for market conditions you don't control.