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IAS and DoubleVerify are giving me completely different viewability numbers for the same campaign

Tidal Practitioner 7376 · 7 Sept 2026 · No answers yet

Viewability · IAS · DoubleVerify

Same flight, same placements, roughly a 15-point gap in reported viewability between the two. Client is asking which one is "correct" and I don't have a good answer beyond "they measure slightly differently." Has anyone actually dug into why the gap gets this big, or found a way to explain it that doesn't sound like a shrug?