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Client wants last-click attribution removed but won't pay for anything to replace it
Tidal Practitioner 7376 · 7 Sept 2026 · No answers yet
Client Management · MMM
They read an article and now think last-click is "lying to them" but there's no budget for an MMM or an incrementality vendor. I'm stuck explaining what they'll actually get for free vs what they think they're getting. How do you handle this conversation without either overpromising or sounding like you're defending a broken model?